Hi, I'm Luciana!

Welcome to my portfolio! I am a graphic designer passionate about crafting high-quality landing pages, social media content and comprehensive design solutions.

Let's Get Into It!

Or first, take a look at my skills and learn more about me.

Skills

Landing Pages

Designing customized web designs to seamlessly guide visitors towards desired actions and conversions.

Content Creation

Producing engaging and informative content to fascinate and entertain audiences.

Producing engaging and infor-mative content to fascinate and entertain audiences.

Copy-Writing

Writing persuasive copy to effectively convey brand messages.

Graphic Design

Developing visually stunning elements tailored for diverse media platforms.

Print Design

Crafting designs for printed materials such as brochures, posters, and magazines.

Brand Identity

Creating visually captivating designs that embody a brand's personality and values.

I am a dedicated graphic designer with a deep passion for visual storytelling and creative problem-solving. My journey began during my graphic design studies, where I discovered my true passion for digital design. Since 2019, I have been working as a Content Creator in social media marketing, gaining extensive experience collaborating with over 20+ companies in the Mental Health, Wellness and Beauty sectors.

This diverse experience has enriched my skills in creating visually appealing posts, generating innovative content ideas and understanding social media functionality and strategy. As a freelance designer, I have successfully completed numerous online and print media design projects, consistently delivering high-quality and impactful results.

I’m Luciana, a dedicated graphic designer with a deep passion for visual storytelling and creative problem-solving. My journey began during my graphic design studies, where I discovered my true passion for digital design. Since 2019, I have been working as a Content Creator in Social Media Marketing, gaining extensive experience collaborating with over 20 companies in the Mental Health, Wellness, and Beauty sectors.

This diverse experience has enriched my skills in creating visually appealing posts, generating innovative content ideas, and understanding social media functionality and strategy. As a freelance designer, I have successfully completed numerous online and print media design projects, consistently delivering high-quality and impactful results.

But enough about me, let's dive into my work and explore what I created so far.

But enough about me, let's dive into my work and explore what I created so far!

Landing Page

Challenge

The objective was to create a modern and engaging landing page to promote mobility courses for a health coach with an audience with over 2 million followers. The challenge included not only designing an appealing and user-friendly interface but also ensuring that the page reflected the Coach's unique style. Additionally, creating a brand identity with a new logo.

Side Fact!

I've honed my skills in crafting high-quality, responsive landing pages using Figma and Framer. These pages are designed to be visually stunning and perfectly match your brand identity.

With Figma, I create the initial layouts and detailed designs. Then, Framer helps me bring them to life with engaging animations and interactive elements. The result? Polished, dynamic, and fully responsive landing pages that deliver an exceptional user experience.

Solution

Using Figma, I designed a sleek and visually appealing landing page that captured the essence of the influen-cer's style. To bring the design to life, I animated and published the page using Framer, ensuring an interactive and engaging user experience. To further enhance the brand identity, I designed a custom logo that aligned perfectly with the influencer's image, resulting in a cohesive and strong brand presence.

Solution

Using Figma, I designed a sleek landing page that captured the essence of the influencer's style. To bring the design to life, I animated and published the page using Framer, ensuring an interactive and engaging user experience. To further enhance the brand identity, I designed a custom logo that aligned perfectly with the influencer's image, resulting in a cohesive and strong brand presence.

Side Fact!

I've elevated my skills in crafting high-quality, responsive landing pages using Figma and Framer. These pages are designed to be visually stunning and perfectly match your brand identity.

With Figma, I create the initial layouts and detailed designs. Then, Framer helps me bring them to life with engaging animations and interactive elements. The result? Polished, dynamic, and fully responsive landing pages that deliver an exceptional user experience.

App Design

Challenge

In a multi-week project, I was tasked with designing and enhancing the user experience for a fitness course app. The challenge was to create an engaging, user-friendly interface that could serve a large and diverse audience, ensuring seamless navigation and a visually appealing design that reflects the coach's brand.

Solution

Collaborating closely with an app developer, I led the design efforts to create a vibrant and intuitive app. I focused on clean, attractive layouts and easy-to-navigate menus. This project significantly refined my design skills and strengthened my ability to work effectively within a cross-functional team, ensuring that the final product was both functional and aesthetically pleasing.

Collaborating closely with an app developer, I led the design efforts to create a app design. I focused on clean, attractive layouts, easy-to-navigate menus, and engaging visuals that motivate users. This project significantly refined my design skills and strengt-hened my ability to work effectively within an interdisciplinary team, ensuring that the final product was both functional and aesthetically pleasing.

Social Media Post

Social

Media Post

I am proud to present this artful, six-page educative Instagram Post to Queer Artists, which I designed as a freelance project for a client. This piece highlights the diverse and powerful voices within the Queer Art Community, showcasing their unique perspectives and creative expressions. Through thoughtful design, I aimed to celebrate and amplify the work of these talented artists.

Side Fact!

As I mentioned, since 2019, I have been working as a Content Creator in Social Media Marketing.

This role has allowed me to develop a deep understanding of social media functionality, strategy, and marketing mechanisms. My skills include creating visually appealing posts, generating innovative content ideas, managing content schedules, and maintaining and leading social media profiles.

Side Fact!

As I mentioned, since 2019, I have been working as a Content Creator in Social Media Marketing.

This role has allowed me to develop a deep understanding of social media functionality, strategy, and marketing mechanisms. My skills include creating visually appealing posts, generating innovative content ideas, managing content schedules, and maintaining and leading social media profiles.

Broschure

Here, I present an 8-page roll-fold brochure that encourages raising your voice for personal causes and heartfelt matters. This broschure was designed as a freelance project for a non-profit organization in Stuttgart.

Magazine

In my final year, I designed a 56-page magazine exploring the intersection of art and politics. The magazine showcases the work of various artists, includes interviews, and highlights political trends in fashion. The six single-page excerpts provide a glimpse into the layout and design.

Poster Series

The grace of Mother Nature and the urgent need to protect her are at the heart of my poster series, 'Don’t Be Against Nature.'

The three designs take viewers on a visual journey through pristine landscapes, while also highlighting the impacts of climate change.

The grace of Mother Nature and the urgent need to protect her are at the heart of my poster series, 'Don’t Be Against Nature.'

The three designs take viewers on a visual journey through pristine landscapes, while also highlighting the impacts of climate change.

Let's make it happen!

Your Vision, My Design. Ready?

Your Vision,
My Design. Ready?

DesignByLuciana@gmail.com

Get In Touch